I design motion systems and strategies that help brands move with purpose, clarity, and emotional resonance — at scale.

As digital environments evolve, motion has become more than creative output.

It's becoming a critical layer of brand behaviour and infrastructure.

With over 15 years leading motion for global brands — including as Head of Motion at Skyscanner — I help organisations build scalable systems that translate their identity into dynamic, coherent experiences.


I believe the future of brand storytelling lives not just in what brands say or how they look, but in how they move.

Exploring how motion systems can enable authenticity, efficiency, and scalability across an increasingly dynamic world.



Clients:


Skyscanner, NIKE, Nike Run Club, Palantir, Dyson, Hermes, Vodafone, EE, Chanel, Morrisons, Google, Westfield, Habitat, 02, Harvey Nichols, VW, Paramount Pictures, Warner Bros, SKY, CNN, BBC, CH4, CH5, MTV, Virgin, Adidas


Currently:


- Global Head of Motion at Skyscanner

- Founder | Creative Director at PLAYS

- Contributor & Advisor at Tale


Say hello

Please find below a variety of projects encompassing Agency, In-House, Personal Projects, and IP development. Feel free to reach out to delve deeper into any specific project.

Thank you!

Skyscanner Brand Motion System

Global Head of Motion / System Design

Pixelmotion. A new creative studio with a focus on developing motion systems for brands, startups and companies.

EE Rebrand

Motion Director / System Design

NIKE Run With Us

Motion Director / System Design

VOXI - Motion System Design

Motion Strategy/ System Design

NIKE Run Club: Marathon Training Plan

Motion Director / System Design

NIKE Run Club: 5K Training Plan

Motion Director / Design

NIKE: NRC Motion Exploration

Motion Director / Design

JLR: Fearless Exploration

Motion Director / Design

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First Direct: Social

Motion Director / Design

Client: Dyson: Rethinkers

Motion Director / Design

Dyson Rethinkers
Animo Studio

Client: Dyson: The Smart Rooms

Motion Director / Design

Dyson: The Smart Rooms
Animo Studio

PLAYS: Animation Design Kit

Product Owner / Creative Director

Client: Hermes

Motion Director / Design

Client: VW Social

Motion Director / Design

Client: Kingfisher

Motion Director / Design

Client: Nike

Motion Director / Design

MOTION Exploration

Motion Director / Design

Client: PLAYS APP

SPARK AR Exploration