Founding motion + brand AI partner. I define and deliver the motion systems brands scale on, built for the AI era.
Founder: quint.systems
Previously: Skyscanner, Tribal DDB, Ogilvy, Havas, AKQA, Sapient, Zag,
The Brooklyn Brothers, Livity, The Mill, MPC, Smoke & Mirrors.
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I lead the teams, systems, and infrastructure that let companies build and scale brands, working where creative craft meets systems thinking and applied intelligence, increasingly in AI-native ways.
For most of digital history, motion was treated as output: something produced at the end of a creative process. That's no longer true. In modern brand and product environments, motion is becoming infrastructure, a behavioural layer that defines how identity expresses itself across every surface, in real time, at scale. Leading the work that makes that possible is what I do.
Over 20 years I've led motion for Nike, Google, Dyson, Hermès, Chanel, Vodafone, Adidas, and Palantir, among others. The through-line now is less about individual campaigns and more about the operating models that make great motion repeatable, scalable, and intelligent.
What this looks like in practice
My studio process runs on intelligent systems as core infrastructure, not bolt-ons. Brand and creative tools built directly in code. Production workflows that compound rather than restart. Live intelligence wired into the systems that drive the work, with MCP integrations, Obsidian-based knowledge architecture, and living design documentation through Brand Brain, Design.MD, and Motion.MD. This is how the work gets made.
Plays: AI Motion Design App (iOS) -
A mobile-native animation tool I founded to make motion creation accessible to creators on the platforms where culture actually moves. I lead product, experience, and creative direction.
What I think about -
How motion becomes brand infrastructure. How intelligent systems change the economics of creative production. How specialist craft scales without losing taste. How creative operations become a competitive advantage, not a cost centre.
Selected clients: Nike, Nike Run Club, Google, Palantir, Dyson, Hermes, Chanel, Vodafone, EE, O2, Adidas, VW, Morrisons, Habitat, Harvey Nichols, Westfield, Paramount Pictures, Warner Bros, Sky, CNN, BBC, Channel 4, Channel 5, MTV, Virgin
